Bradford White’s new branding label will be on all of its water heater products.Ambler, Pennsylvania — Bradford White debuted its new primary label for its line of storage tanks and tank-style water heaters.
“The new label clearly and consistently communicates the Bradford White water heater brands with customers and elevates brand awareness with end users. Our previous labels, while still effective, had been developed at different times and for a variety of applications. Now, we’re confident that our label effectively and consistently highlights the Bradford White brand and reinforces the message of our commitment to professional installation.,” said Carl Pinto, Jr., senior director of marketing communications for Bradford White.
The new branding label will be seen across its whole line of water heater products and all technical documents and marketing collateral.