New plumbing group launches Canadian division


Over 200 attended the introduction of House of Rohl Canada.

Over 200 showroom personnel along with kitchen and bath designers gathered at Riobel’s headquarters in Montreal June 13 for the launch of a new plumbing brand.

Created in May 2016 after the Fortune Brands Global Plumbing Group acquired the Riobel, Perrin and Rowe, Shaws, ROHL, and Victoria and Albert brands, the House of Rohl brings them all under one umbrella group.

“We have received incredible support from the community of plumbing showroom owners and consultants, plumbers, designers and contractors, both in Québec and across Canada,” said Luc Lefebvre, president of House of Rohl Canada and vice-president and general director at Riobel. “We wanted to bring together our industry partners to launch the House of Rohl Canada, celebrating in style to mark the start an exciting chapter. It was essential to us that our industry partners are central to the story of the House of Rohl over the coming months and years.”

The “Black and Gold Under the Stars” reception included trapeze artists serving champagne, juggling bartenders, and an outdoor terrace with lounge and whisky bar.

“Riobel knows how to give you a good time,” remarked Emco’s Daniel Lévesque. “The evening was elegant, original and refreshing, in addition to welcoming and warm, which are all qualities that Riobel has always demonstrated.”

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