Using social media for your business

I have a love/hate relationship with social media. I would categorize it under one of my guilty pleasures; although, I wouldn’t go as far as saying it’s one of my favourite past times.

There is some pretty cute content revolving around the internet—dog videos, memes, and viral videos, to name a few. Some days, I find myself scrolling a bit longer than I might want to admit.

There are good and bad takeaways from social media as well, just like there is in most aspects of life. Everything in moderation, am I right?

In the business world, I suspect that there is just as much of a love/hate relationship with social media as I have with it. It can, at times, make or break a company’s reputation. The option for our customers to “leave a review” can help grow your company’s clientele, if they are happy with the work performed. Sadly, some customers can never be happy, no matter the amount of good work put in. This is the part of social media that we dread and can leave a knot in our stomachs.

There isn’t much that can be done in the way of this. Even if your company doesn’t have much of an online presence, which it should, people will find a forum or platform to discuss the completed work.

Each social media platform offers a different opportunity for a business. Our company operates a slew of them—Facebook, Twitter, Instagram, and LinkedIn. Some communities have grown larger and quicker than others. Twitter and Instagram seem to be the fasted growing, although LinkedIn has recently been seeing some more progress. For a magazine, it allows us to share our daily articles and product updates.

For a contractor, it allows them to showcase pictures from their latest installs and share in-house blog posts. This is where you get to brag about the amazing work that is being done.

According to recent research conducted by Accountability Information Management (AIM), Facebook is the leading platform of choice amongst contractors. The initiative took architects, interior designers, engineers, and facility managers, and surveyed them online in January 2021.

Of the 153 completed surveyed, 45 per cent chose Facebook, followed by Instagram at 26 per cent, and LinkedIn at 25 per cent.

It is interesting to see that Facebook was voted the highest amongst the various social media channels, especially since to the younger generation, I’ve been told it’s for the “old people.” I am not ashamed to say, it’s still one of my favourite choices out there. Although I was recently told by someone quite a bit younger than me that I wasn’t following the new trends and that apparently Instagram is also for old people and that I should be on TikTok.

For those still wondering if social media is the right choice for your business, 82 per cent of building professionals surveyed indicated that their company was involved in some type of social media. Around 20 per cent said they were actively involved with more than one.

Social media isn’t something that can be half-assed though, and if you are going to put the effort in to create social channels, I’d suggest that some market research should be in store. Analytics can even showcase what time of the day is best to post for each different social media platform. Take a good search through Google to find more tricks of the social media trade.

For those that have already created social media accounts for their company, I’m interested in hearing about what social media has done for your business. Or even, how about which platforms you’ve joined. Let me know!


Featured Article

Freeze protection
One lucky person will be getting the chance to win flights and accommodations to Mostra Convegno Expocomfort (MCE) 2022 in Milan, Italy... Full Article

Free trip up for grabs to Italian HVAC/R conference
Ductless split systems are becoming more and more popular within the Canadian market... Full Story
Value of building permits increases for commercial/institutional sectors, falls in residential
August marked a poor month in the residential sector for the value of building permits; however, the same can’t be said for the non-residential, which saw quite the increase... Full Story
Facebook ranked most used social media platform amongst construction companies
Online training has never been more assessable to those looking to improve their skillsets... Full Story
Job vacancies in the construction sector continue to increase
The construction sector is reporting the highest number of vacancies since comparable data on labour became available back in 2015... Full Story
Institutional construction investment surpasses decade-long record
For a fourth consecutive month, investment in building construction decreased... Full Story
AHR Expo 2022
For those comfortable travelling to the states in the new year, they will have the opportunity to once again attend the AHR Expo in person... Full Story
Industry looking to partner with federal government in support of skilled trades
Can we have a drum roll, please? The results are in and the Liberal party came away with another minority government... Full Story
Winners of the 2021 Richard McKeagan scholarship series announced
The winners of the 2021 edition of the Richard McKeagan Scholarship series have been announced... Full Story
Gas detection
Reed Instruments, Newmarket, Ont., unveils their new C-383 combustible gas leak detector... more

PEX expander
Milwaukee Tools, Brookfield, Wisconsin, in partnership with Uponor, announces a new expander to their growing line of tradesperson-specific tools... more

Sewage pumps
Franklin Electric, Fort Wayne, Indiana, announces the addition of Little Giant’s 16G series one HP to Pit+Plus package systems... more

Whole-home filtration
Watts Water Technologies, Burlington, Ont., releases its new point of entry system—the Big Bubba S100 complete whole-home filtration solution... more


CIPHEX West 2021
Nov. 3 - 4, 2021

Pacific National Exhibition, Vancouver, British Columbia. Please visit for more information.

MCE 2022 Virtual Launch Event
Nov. 30, 2021

Virtual event. Please visit for more information.

The Buildings Show
Dec. 1 - 3, 2021

Metro Toronto Convention Centre, Toronto, Ont. Please visit for more information.

Current Issue
Plumbing & HVAC
  • Spotlight on energy efficient pumps
  • In-person events making a comeback
  • Piping design of hydronic systems
  • Refrigeration systems in cold weather climates
Oct 2021
Copyright © 2021 Marked Business Media Inc all rights reserved | Designed and Developed by