Lyon, France — Social media is inspiring young tradespeople to join the skilled trades. According to a new global survey conducted by WorldSkills International and DeWalt, around 70 per cent of respondents said they chose their career because they wanted to work with their hands, and 44 per cent revealed that social media inspired their career choices. More than half said they were inspired by an influencer or brand.
“The findings from our survey highlight that to connect with young people, we need to be innovative and creative on how we present skilled career options,” said David Hoey, CEO of WorldSkills International.
The survey polled young professionals across 69 countries and regions who are competing at the WorldSkills Competition 2024 about their motivations, inspirations, and passions to better understand the new generation entering the skilled trades.
The survey also showed that 45 per cent of respondents cited the cost-effectiveness of vocational education and training as a top factor in choosing it over college, while 53 per cent cited the earning potential of a skill-based career.
Additionally, the survey highlighted the prominent barriers for young people entering the skilled trades, as 42 per cent identified the persistent social stigma surrounding these professions as a major obstacle. More than 35 per cent also highlighted the lack of parental support.
However, the survey revealed that 75 per cent of respondents want to use social media to raise awareness and visibility of skilled trades jobs and inspire others to consider a career in the trades.
The survey also revealed that 44 per cent of respondents chose this path because they were inspired to make a positive impact on the global community and that 42 per cent wanted to start their own business.