Toronto, ON—Panasonic has announced the launch of a new end-to-end solution for the business-to-business (B2B) and business-to-consumer (B2C) marketplaces. The Breathe Well operates as a three-part integrated solution and works as a unit to remove moisture, odours and indoor pollutants. It does this by exhausting stale air and supplying fresh filtered air from the outside.
“We typically take 20,000 breaths per day, with each one taken playing an integral part to our overall wellbeing and quality of life,” said Kevin Smith, general manager of life and device solutions division and visual solutions for Panasonic Canada. In addition, the company is launching a partner program to build distributor and dealer networks. “The Breathe Well Partner Program provides tools and support to contractors and installers with a streamlined approach for homeowners with the first complete system for air purification. It’s an advancement the IAQ industry has needed, and we’re proud at Panasonic to deliver an innovative solution that ensures the safest air possible and offers peace of mind.”
The Breathe Well Partner program will provide an opportunity for select Panasonic partners to use the Breathe Well brand and its product sales opportunities. Dealers who are a part of the partner program will also receive benefits that include: co-op marketing funds, designation on dealer locator as Panasonic Breathe Well Partner, lead generation for sales, marketing collateral and co-marketing opportunities, extended warranty and project registration support, loyalty program, and exclusive wordmark.